Firstly – before we get into all the helpful stuff – thanks for being part of the amp&go community, together we can break down the barriers of influencer marketing, making it easy, simple and transparent for everyone.
Let’s do this! 🚀
amp&go is an end-to-end platform that connects influencers to the best brands from around the globe. Founded by a previous employee of Apple, amp&go has expert knowledge and longstanding experience across digital & brand marketing. So if you’re looking to work on campaigns with your favorite products, platforms, mobile apps or games, then we’re for you.
Each amp&go basic campaign has an objective (impressions, engagements, video views or clicks) and a campaign goal. A campaign completes when that goal has been met. It’s really easy to find something cool that works for you. 😎
Once you’ve found an amp&go basic campaign you like, you apply to it by providing details on why you would be a good fit, and how many posts you would like to commit to. All your campaign applications, and post approvals then happen on amp&go, making it simple for you to dive in and make great content. ✅
Once your posts have gone live, you’ll earn for every metric that you drive towards the campaign goal. So just think.. all of your impressions, engagements, video views and clicks are now basically a virtual currency. That virtual currency is actually $’s, and you earn them based on your performance. Unlike other platforms or services, there are no hidden charges, all the earnings you generate on amp&go are yours. Oh, and there’s no waiting around to get paid, you can transfer your balance directly into your PayPal account anytime! 💰
Here at amp&go we like to keep things transparent, so all your data is housed in charts and infographics. You can download it all too. 🤓
amp&go premium campaigns are communicated specifically to influencers ahead of the campaign start date. Usually an amp&go premium campaign will be created specifically for an individual influencer. 😎
When participating in an amp&go premium campaign you will apply to the Campaign specifically created for you.
You will still need to be approved by the brand before the campaign begins. Please always apply with your pre-agreed content quota. ✅
Payment for amp&go premium campaigns are made 30-60 days after the last post is live, refer to your amp&go agreement for details. 💰
Here at amp&go we like to keep things transparent, so all your data is housed in charts and infographics. You can download it all too. 🤓
amp&go ads campaigns are communicated specifically to influencers ahead of the campaign start date. Usually an amp&go ads campaign with be created specifically for an individual influencer. 🤓
When participating in an amp&go ads campaign you will apply to the Campaign specifically created for you.
You will still need to be approved by the brand before the campaign begins. Please always apply with your pre-agreed content quota. ✅
Payment for amp&go ads campaigns are made 30-60 days after the last post is live, refer to your amp&go agreement for details. 💰
Here at amp&go we like to keep things transparent, so all your data is housed in charts and infographics. You can download it all too. 🤓
It’s important to understand the ins and outs of your influencer account – all this information can be found below.
After you’ve signed up and verified your email address, you’ll be prompted to Create Your Influencer Account. The first step is to provide your account information (note: the information that you enter here, will be visible for brands and product profiles to see).
Things to consider when creating a new influencer account ✍️:
The second step is to connect your accounts.
i) Connecting your Social Channels ✅
The channels you connect, are the channels that you’re able to use on amp&go to market products. You can connect to Facebook, Instagram, YouTube, Twitter, Twitch, and TikTok.
Please note that:
1. Connecting your accounts is safe and secure. Your credentials are only ever seen, and accessed by you.
2. Your data performance is protected. Only you, and the brands you work with, can see your performance.
For Facebook and Instagram, you’ll want to connect business profiles. Please note, you’re required to have a Facebook Business Page prior to connecting to Instagram.
When connecting, be sure to give amp&go full access, this will help us with tracking, so we can pay you for your performance. Here are more details on the access you’ll grant to amp&go when connecting your social channels (please note: the channel itself will serve pop ups outlining this, and will ask you to opt in):
Connecting to Facebook
Connecting to Twitter
Connecting to Instagram
Connecting to YouTube
Connecting to Twitch
Connecting to TikTok
Pro tip 💡: If you have more than one account on a social media channel (i.e. a channel for gaming and a channel for fashion), create a second influencer account under the same login – this way you can separate your performance data and apply for campaigns that fit your profiles appropriately.
ii) Connecting to PayPal ✅
What’s cool about amp&go is you generate earnings in real-time based on the performance from the posts you publish. You can then transfer your earnings directly into your account using PayPal.
It’s that quick to get up and running!
Your influencer account can be updated or changed anytime in your ‘Edit Account’ page. This includes:
If you’re an influencer with more than one account on a particular social media channel (lets say you have two Instagram channels, or two YouTube channels) you’ll want to create a second influencer account under the same login. This is really easy to do, just go to your influencer dashboard, hit the Create New ‘Influencer Account’ button, and fill out the fields like you did for your first account. This way you can tweak your categories of interest, and have multiple accounts using the same login.
If you have multiple influencer accounts (as outlined in section 4.4) it’s really easy to switch from managing one to another. You can do this by clicking on the account you want from your ‘Influencer Dashboard’, or you can toggle between accounts via the ‘Accounts’ drop down in the menu. You’ll need to select an influencer account to apply to a campaign, take actions, and check performance.
All influencer accounts are housed in your ‘Influencer Dashboard’. Once you’ve selected an account, you’ll find yourself on your homepage. This is where you can:
This graphic shows the hierarchy between ‘Brand Accounts’, ‘Product Profiles’, and ‘Campaigns’.
When a campaign ends, a ‘Brand’ gets the chance to rate their experience working with you. You need to have at least 5 ratings, before yours becomes visible. ⭐️
Here’s everything you need to know about searching for, and applying to campaigns.
Once you’ve selected an account from the ‘Influencer Dashboard’, you’ll find yourself on your homepage in a tab titled ‘Campaigns’. Here you’ll see top-line information for both active and completed campaigns.
You can find the ‘Search New Campaign’ page by clicking on the ‘Search’ button in your ‘Campaigns’ tab. This page contains all active campaigns on amp&go that you have not yet applied too. Here you can browse through everything available, or filter your search by category of interest (e.g. games, travel), or your preferred platform.
Each campaign shows up in a list format, where you can see the campaign, brand and product profile name. It’s also important to digest the other information presented – here’s more detail on each item:
Once you’ve found the campaign you’d like to participate in, you can submit your application.
There’s two ways you can apply to a campaign:
Your application contains two sections:
Once you’ve sent your application, the campaign will show up in ‘Active Campaigns’ with a badge labelled ‘Application Sent’.
Note: if you have social media channels that are not showing up in your application, please be sure to connect them in your ‘Edit Account’ page.
When you apply to a campaign, the ‘Brand’ will be notified, and after they’ve reviewed your application, they can choose from the following options:
Once a campaign has been created, a ‘Brand’ cannot change the objective. They can however, continue to edit information, or add investment, up until approving the first application.
In certain scenarios a ‘Brand’ may wish to duplicate a campaign. If you were approved to the original campaign you will be sent a notification. 📣
Occasionally you’ll come across a campaign for a product that has not yet been released and doesn’t have a link. In this scenario there’s two things to be conscious of:
When you’re connected to a campaign, it will show up in ‘Active Campaigns’.
Here in list form, you’ll be able to see:
A ‘Campaign Page’ shows your performance, as well as the performance of all other influencers connected to the campaign. You can take actions here, like submitting a post for approval, or publishing a post. You can also view your ‘Live Posts’.
A Campaign can end in the following scenarios:
(A) When a Campaign Goal has been fulfilled; or
(B) When The Brand or Product Profile has taken no new action on a Campaign for four weeks i.e. they have not approved, provided feedback or rejected an application, neither approved, or provided feedback to a post.
In either event the ‘Brand’ can choose to end the Campaign. At this stage the Campaign will move from ‘Active Campaigns’ to ‘Completed Campaigns’, and the Campaign page will update to show the following two modules:
Please note: In the unlikely event that a Brand ends a campaign before its goal has been achieved, this will not affect your earnings, you will still be paid for all metrics that have been generated from your post/s up until that point in time.
When a Campaign Goal has been fulfilled, or a Brand ends a campaign, you will no longer be able to apply, submit posts for approval, publish posts, or continue to generate earnings from your live posts. You will be notified of this at the time.
Once a campaign completes, you can rate the ‘Brand’ – you do this in the completed campaign page. Please be fair and measure your rating on your experience working with the product, not on the performance that you drove. ⭐️
There are three sections in your ‘Actions’ Tab: Resubmit Applications, Submit Posts for Approval, & Publish Posts. The following will go through these in detail. 🔍
A ‘Brand’ from time to time, may provide feedback to your application. In this scenario, you’ll see the campaign pop up in the ‘Resubmit Applications’ section of your ‘Actions’ tab. If you click on the button ‘Reapply’, you’ll be able to view the product profiles feedback, edit your application, and resubmit for approval. Once resubmitted, the campaign will reappear in your ‘Campaigns’ tab with the label ‘Application Sent’.
Once you’re connected to a campaign, you can begin to work on your content. Each post that you included in your application will show up in the ‘Submit Posts for Approval’ section. You’ll notice a red circle in the top right, this indicates how many posts you’ve committed for that particular social channel.
Once you click on the post you can upload your creative and copy, then submit it to the product profile for approval. When doing so, keep the following in mind:
Once you submit your post for approval, the ‘Brand’ will be notified. After they’ve reviewed the post, they can choose from the following options:
Once the ‘Brand’ has approved your post, the status will change to ‘Ready to Publish’. Publishing posts is super easy. Here’s how it works:
Once your post is published it will move to the ‘Live Posts’ section. You’ll then start generating performance, and every metric that contributes towards the campaign goal, you earn from.
If your post has been approved, and you change your mind about your content / or you want to edit the post… don’t worry just hit delete, and the post will move back to the ‘Submit Posts for Approval’ section. You can then upload an edited version, and resubmit for approval. 💪
Once you’ve published a post, it will show up in ‘Live Posts’. If you click on a post, you are given the option to view it on the social channel itself.
‘Live Posts’ will begin to accumulate performance that will contribute towards the campaigns goal.
If for some reason, you need the trackable product link, you can also find this within each live post cell.
You can check the number of campaign posts you have live (Posts Live), and the number of posts you have remaining (Posts Remaining) any time in the ‘Influencers Performance’ module in the ‘Campaign Page’.
On an amp&go basic or premium campaign, all content produced and published by you (the influencer), is owned by you. The Brand, and /or Product Profile, therefore do not have rights to use your content, or material, across other designated marketing / advertising channels / or marketing outlets that they own or manage.
The Brand and Product Profile are, however, allowed to retweet, share, and repost your social posts to their brand or product social media profiles.
On an amp&go ads campaign, the brand has rights to your content for the specified time period, across a specified region, including specified channels.
The Brand therefore has the right to use your content, or material across specified marketing, advertising channels and/or marketing outlets that they own or manage.
This is inclusive of organic retweets, shares, and reposts of any content posted in accordance with the Campaign to the Brands social media channels. Please refer to your influencer agreement for full details.
When you publish a post to your social channel / channels, we ask you to keep this content up in perpetuity, unless otherwise stated.
In the circumstance that you publish a post that is not correct, or for a business critical reason needs to be removed or deleted, please contact amp&go here, or via your messages page immediately. Please include the post link, your name, the name of the campaign, and the reason for removal. amp&go will then take measures to inform the Product Profile and / or Brand.
In the circumstance that one, or more of your social channels become disconnected to amp&go, we will no longer be able to track the performance of your live posts. This means that your post / posts will no longer contribute towards a campaign goal, and will therefore not generate any earnings. In this instance, amp&go will reach out, and notify you of the disconnection, providing steps on how you can reconnect your channels. You will also be notified at log in, and will not be able to continue to your influencer dashboard, or homepage until you have reconnected your channel / channels.
Please note; amp&go have robust measures to stop fake or inflated engagement occurring on posts that influencers publish, both through the amp&go platform, as well as posts published directly to Instagram. If we find an influencer who is doing this, they will be removed from the platform.
It is an influencers duty, across all social posts and platforms to disclose, in a clear and conspicuous manner, the nature of a post, be it paid, promoted or sponsored. If available, use a Paid Partnership / Promotion tool, in additional to this include, #ad or #sponsored disclosures in the copy caption of every post, on every channel, clearly and in a conspicuous place (above the fold, not buried in a long string of hashtags). For Instagram in particular, disclosures must be above the “more” button at the end of the first three lines of caption text.For video content, an additional disclosure must be included within the video itself in addition to the caption. An influencers endorsement must be honest and not misleading, and if they’re partnering with a brand or product they need to let the consumer know.
It’s easy to track the performance of your campaigns⚡️here’s everything you need to know about reporting and analytics on amp&go. 🤓
This is where you can see data from both your active and completed campaigns. You can view top-line numbers, browse best performing posts, and filter your data by either date, campaign or by channel for a closer look. 🔍
You can view data for a specific campaign in its ‘Campaign Page’. Here you’ll be able to track your performance, as well as the performance from all other influencers connected to the campaign. You can take actions, submit posts for approval, publish posts, and view how your live posts are performing on a post by post basis.
You can download your campaign performance via the ‘Export Campaign Data’ button. ⬇️
You can download your performance history via the ‘Download Performance History’ button in your ‘Performance’ tab. ⬇️
All performance data is updated everyday at 6.30 a.m., 12.30 p.m. 6.30 p.m. and 12.30 a.m. GMT.
When a Campaign Goal is fulfilled in-between data drawdown periods (6.30 a.m., 12.30 p.m. 6.30 p.m. and 12.30 a.m. GMT) on an amp&go basic campaign, influencers will be paid based on the percentage of performance they drove during that period. i.e. if at the start of the period there were 100 earn-able clicks left for a campaign to reach completion, and you achieved 10% of all performance achieved during that timeframe, you would be paid for 10 clicks. Any remaining metrics will then be distributed post by post, starting with the first post that went live.
All performance metrics (Impressions, Engagements, Video Views and Clicks) on amp&go are defined as follows:
Data Performance on Facebook
Data Performance on Instagram
Data Performance on Twitter
Data Performance on YouTube
Data Performance on Twitch
Data Performance on TikTok
Clicks on Facebook, Instagram, Twitter, YouTube, Twitch and TikTok
Please note: If at any stage you wish to delete your data, please disconnect your social media channels from the edit profile page – this will stop our ability to track the performance on posts that you post via amp&go. You can also contact community@ampandgo.com and/ or support@ampandgo.com at any stage for manual removal, and our team will remove your account. Our team around the world is here to help you at all stages in your amp&go journey, so please don’t hesitate to reach out. We take your privacy and data seriously.
This section shows how you earn money on the platform, and how you transfer the balance that you’ve generated, into your PayPal account. 💰
When applying to an amp&go basic campaign, you have visibility into the Earnings per Objective (or otherwise known earnings per metric). This, in U.S. dollars, is how much you get paid for each metric that you drive towards a campaign goal. For example, if the objective is to drive clicks, and the earnings per click is $1, you get $1 for every click you generate from your campaign posts, up until the campaign reaches its goal. Unlike other platforms or services, there are no hidden charges, all the earnings you generate on amp&go belong to you.
You can view the earnings you’ve made for a particular campaign by clicking through to its ‘Campaign Page’. Here, you can also see the earnings you’ve made on a post by post basis. If you wish to view all the earnings you’ve made across all campaigns on amp&go, you can see this in your ‘Performance’ tab.
If participating in an amp&go ads or amp&go premium campaign, your earnings will be outlined in your campaign agreement.
On an amp&go basic campaign, You get paid for every metric that drives towards a campaign goal – when this happens you’ll begin to accrue a balance that can be seen in your profile 💵. Your balance updates at 6.30 a.m., 12.30 p.m. 6.30 p.m. and 12.30 a.m. GMT every day.
As earnings per objective can vary, you may see your balance in four decimals.
If participating in an amp&go ads or amp&go premium campaign, your balance will be updated in line with your campaign agreement.
Please note, final performance measurement and payment for any campaign is at amp&go’s absolute discretion.
When you want to transfer your earnings from amp&go to your personal PayPal account, click on the red ‘Transfer’ button 💸. Here you’ll see pre-populated information regarding your account. Simply enter the amount, and press Transfer. Once that’s complete, we’ll log the transaction for you.
Please note; you must have a minimum balance of $75 to be able to transfer out to your account. Any international currency conversions will be handled by PayPal.
amp&go is all about community, so we reward you for inviting your friends to the platform.
Here’s how it works:
For a limited time, refer a new influencer, or brand to amp&go, and receive 5% of amp&go’s fee on every campaign they complete for 12 months from sign-up. 💰
It’s really easy to do:
From your homepage click through to the ‘Refer Friends’ page. Here you can toggle between referring an Influencer, or a brand. You refer someone by simply adding their email address, and clicking the Refer button. You can then track who’s pending and who’s signed up.
Please note referring an influencer or brand does not enable them to see anything on your profile or account – you’re simply inviting them to create their own amp&go account. It’s a really great way to let your friends join the community, and for you to share your amp&go experience with them.
Notifications 📣 are a useful way for you to be updated on the progress of campaigns. You can find your notifications via the megaphone symbol in the top nav bar. The blue circle indicates how many unread notifications you currently have. It’s also really simple to know which notifications you’ve actioned, and which ones you haven’t, all unread notifications are highlighted in blue.
amp&go has an internal messaging tool 📥 that can be used whenever you need help from one of our team members. Just drop us a note, and we’ll get back to you asap. We’ll also use this to communicate important platform updates.
If you can’t find what you’re looking for 🧐 or your question isn’t covered in one of the sections above, don’t hesitate to reach out – we’re here to help.
If you made it to the end, high five, you’re now a pro! ⚡️⚪️