Introduction

amp&go is an end-to-end platform+agency solution that connects brands to the best influencers from around the globe. Over the years we’ve worked with tens of thousands of talent, and hundreds of companies from small start-ups, to Fortune 500 businesses. We have a full suite of capabilities and offerings for brands. Here’s a quick rundown:

• Access to over 200K+ talent around the world (from micro to macro to household-name celebrities)

• Extensive experience working on large phased and programmatic campaigns

• Executed across US, CA, UK, AU, FR, DE, IT, NL, ES, PT, TK, JP, China, South East Asia, Arab World, and South America

• Social media platform offerings include YouTube, Twitch, Facebook, Instagram, X (formerly known as Twitter) and TikTok, podcasts, blogs and websites

• Content offerings include organic executions, paid activations, sampling, community programs, integrated marketing, as well as licensing of content for ads and whitelisting

• We offer full-suite planning, strategy, & reporting consultancy and complete campaign management

Whenever we connect with a new brand, we’ll walk you through our extensive capabilities – please reach out to us at enquiries@ampandgo.com to begin the conversation.

Define The Program

When considering a campaign it’s important to consider the right program. Here at amp&go we execute a variety of different options:

amp&go Premium Campaign: End to end strategy, planning, campaign management, and reporting for moment based or always-on Paid Influencer Campaigns

amp&go Community Campaign: Create, establish, maintain and scale always-on, Paid or Organic Creator Programs

amp&go Sampling Campaign: Manage and execute a talent based content program in return for product exchange

amp&go Ads Campaign: Generate and license influencer creative to run or extend in to all forms of Digital, or Physical Paid Media. We also offer in-house paid digital media and boosting support for all our programs.

We believe in integrating influencer marketing, and will often weave different campaign options within an execution.

Creating Your Strategy

To get started, we’ll send you a short brief to fill out via email. With this in hand we’ll craft and optimize a strategy and program that delivers against your business and campaign goals. Within the proposal we’ll often have a variety of different content and plan options for you to choose from.

Talent Listing

Once the strategy has been approved, and MSAs, NDAs, SOWs have been signed, we’ll begin to scout, communicate and prepare an optimized talent list. This list will contain our recommended influencers based on background checks, product profiling, demographic alignment, and performance forecasting.

Talent Locking

When you have finalized your talent selection – amp&go will handle all legal agreements, negotiations, content planning, content guidance and talent management.

Content Management

All content created for your campaign is uploaded to the amp&go platform for review – creating a seamless and streamlined environment to approve and provide feedback to talent.

Content Publishing

Scheduling content is important, so we work with talent in order to optimize the best day and time to post – and provide visability of this to you.

Performance Tracking

Every campaign at amp&go has a guaranteed performance goal – we optimize all talent and content to deliver against that, and consistently drive excellent results for all of our clients. All performance data is available to view and download on the amp&go platform at all times.

Talent Payments

We manage all talent payments for you.

Reporting & Analysis

Performance is in our DNA, and we optimize our campaigns from start to finish. Every campaign we execute comes with a robust report, including top funnel and down funnel analysis, insights, takeaways and next steps.